Bled, 2nd Gorenjska Development Forum: “We don’t need more tourists. We need more value.” That line stayed.
Among the speakers was also our Jure Repansek, contributing to a more thoughtful, sustainable direction for Bohinj.
No sugarcoating:
– less chasing volume
– more focus on quality
– more local
– more collaboration
Gorenjska region has the potential to become one of Europe’s “cool destinations”. The real question: volume or value?

Photos: Katja Logar


















