Our story.

We are a young company that manages several tourist accommodations in Bohinj. We are driven by youthful enthusiasm, fresh ideas and the desire to create really good stories!

Based in Bohinj – where our story begins – we present long-awaited renovation projects in this tourist destination.

Our accommodation is located in the Triglav National Park, which is characterised by the largest permanent and natural lake in Slovenia and the breathtaking scenery of the Julian Alps. The location of the accommodation provides an excellent base for activities throughout the year, and thus an active holiday in nature and in an authentic homely atmosphere.

We took the first steps by taking over and managing Tuba, a small apartment house hidden in a forest corner in Ukanc. In 2019, we continued with the renovation of Triglav Apartments, our first major project where we have learned, grown and developed as a team. This was followed by the renovation of Hotel Bohinj, which we were very pleased and proud to open in July 2021. The hotel combines Alpine style, a touch of heritage and a youthful spirit. At the same time, we are planning to rebuild the Villa Muhr, also known as the Karađorđević Villa. It is located in the immediate vicinity of Hotel Bohinj and has been closely linked to it throughout history. We have also started designing probably the most high-profile project, the Hotel Zlatorog, which we want to restore to its reputation – the pride of Bohinj tourism, followed by the renovation of the Ski Hotel Vogel.

Our values guide the renovation and offer of accommodation: social responsibility and sustainable development, integration and cooperation, local and innovative.

Mission and vision

Our mission is to offer guests an authentic experience of place, with sophisticated products and excellent service.

We pursue our mission through socially responsible business. We are aware that tourism has a significant impact on both the natural and social environment of a place, and we are committed to developing sustainable tourism that respects and preserves nature, cultural heritage and the quality of life of local people. We want to connect with the local community and the various stakeholders in the tourism offer and thus contribute to the development of the place. We believe that it is working together that can lead to great results.

We also have a responsibility towards our employees, and we want to create a pleasant working environment with a relaxed atmosphere and team spirit. We want to give them the opportunity to develop and further their education. An authentic, homely atmosphere is also important to us in the accommodation itself, and we want our guests to feel truly welcome.

Vision: to become a role model and an example of excellent practice through our creativity, youthful enthusiasm, socially responsible business and understanding of the direction and needs of Slovenian tourism, thus setting new benchmarks for success stories in the tourism industry.

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Hotel Zlatorog.

Hotel Zlatorog boasts a rich history that dates back to 1906. Intended for somewhat wealthier guests, it attracted both domestic and international visitors seeking peace and a connection with nature. It hosted distinguished guests and even served as a protocol venue for Tito. It was the first in Bohinj to feature an indoor swimming pool, which was also popular among locals. Many fondly remember the nostalgic evenings of dancing. It was considered the gem of Bohinj’s hotels.

A strong symbol, a prominent reputation, and a rich history guide our plans for a complete renovation of this property. The deteriorating existing complex will be demolished, and in its place, we will construct several smaller buildings to reflect the typical architecture of mountain areas. We will focus on a boutique offering with an emphasis on wellness and self-care programs, as the secluded location provides peace and a close connection with nature. Additionally, we aim to enhance the region’s tourism offer by introducing opportunities for the development of conference tourism, catering to business guests who value nature and tranquility. We believe that with our plans, we will restore the hotel’s reputation as the pride of Bohinj’s tourism.

Photos: Gorenjski muzej

Location.

Bohinj

Ukanc 64

Apartments Tuba.

Apartments Tuba are located in an idyllic and peaceful setting right next to the Sava Bohinjka River, in the heart of Triglav National Park, just a short walk from Lake Bohinj. The apartment house, surrounded by a beautiful garden, features six apartments. Each apartment has a private bathroom and a small kitchenette. Guests also have access to a spacious living room with a fireplace, which can be used as a dining area or a cozy spot for evening chats. In the garden, guests can enjoy outdoor barbecues or simply relax and take in the natural beauty. The apartments are an ideal starting point for various sports activities.

Vila Muhr –
NEW.

We are delighted to announce that Vila Muhr in Ribčev Laz is now open! This historic villa, built in 1902 by Adolf Muhr, boasts a rich past, including a prestigious royal engagement that put Bohinj on the world map. After years of serving various purposes, from a hunting lodge to a hospital and a tourist facility, the villa unfortunately fell into disrepair in 2014. Today, however, under the management of the Alpinia group, it shines again in its renovated form.

Vila Muhr offers four boutique suites, a restaurant, and a modern multifunctional hall, all combined with a high-end interior and contemporary comfort.

Bohinjsko
jezero

Ribčev Laz
44

Hotel Bohinj.

The completely renovated Hotel Bohinj combines alpine style, a touch of tradition, and a youthful spirit. It is located in the heart of Triglav National Park, directly by Lake Bohinj, on a small hill above Ribčev Laz. The elevated position offers beautiful views of the lake, the church, and the surrounding hills, including Triglav. The hotel is the perfect choice for young-at-heart guests seeking an authentic experience of the area, an active vacation, and a wide range of activities. With 62 rooms, a restaurant, a spacious garden with a fireplace, a wellness area, a conference room, and a club, it is a popular venue for events and business meetings, appealing to those who seek a connection with nature and the authentic local vibe.

Apartments
Triglav.

Apartments Triglav offer fully renovated apartments with stunning views of Lake Bohinj and the surrounding mountains. There are 23 apartments available, each equipped with a kitchenette, and featuring a balcony for enjoying the views. You can indulge your taste buds at the restaurant, which offers exquisite local cuisine and a diverse selection of wines. For relaxation, there is a small wellness area featuring a Turkish and Finnish sauna, a sensory shower, and a massage room. The apartments are an especially great choice for couples and young families, and pets are also welcome. Our receptionists will be happy to advise you on how to make the most of your time in Bohinj. The lake is just a short walk away. We are confident that you will truly relax and recharge with us.

Bohinjsko
jezero

Stara Fužina
23